{"id":1154,"date":"2026-06-11T15:59:00","date_gmt":"2026-06-11T15:59:00","guid":{"rendered":"https:\/\/pariwisata.um.ac.id\/?p=1154"},"modified":"2026-06-11T16:27:07","modified_gmt":"2026-06-11T16:27:07","slug":"kolaborasi-um-dan-universiti-sains-malaysia-kembali-terwujud-lewat-kuliah-tamu-the-future-consumers","status":"publish","type":"post","link":"https:\/\/pariwisata.um.ac.id\/?p=1154","title":{"rendered":"Kolaborasi UM dan Universiti Sains Malaysia Kembali Terwujud Lewat Kuliah Tamu \u201cThe Future Consumers\u201d"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_a60372a7-1024x576.jpg\" alt=\"\" class=\"wp-image-769\" srcset=\"https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_a60372a7-1024x576.jpg 1024w, https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_a60372a7-980x551.jpg 980w, https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_a60372a7-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Malang, 7 Mei 2025<\/strong> \u2013 Program Studi S1 Pariwisata, Fakultas Ilmu Sosial, Universitas Negeri Malang (UM) kembali memperkuat kerja sama internasional melalui kegiatan Implementation of Agreement (IA) dengan Universiti Sains Malaysia (USM). Sebagai bagian dari kolaborasi berkelanjutan antara kedua institusi, digelar kuliah tamu bertajuk \u201cThe Future Consumers\u201d pada Rabu, 7 Mei 2025 secara daring melalui platform WEBEX pukul 14.30 WIB.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kegiatan akademik ini menghadirkan narasumber Elya Kurniawati, S.T.P., S.E., M.M., dosen dan praktisi bisnis yang berpengalaman dalam bidang pemasaran digital dan perilaku konsumen. Dalam paparannya, Elya Kurniawati menjelaskan perubahan karakteristik konsumen di masa depan yang dipengaruhi oleh kemajuan teknologi, nilai keberlanjutan, serta kesadaran etika dalam konsumsi produk dan jasa, termasuk di sektor pariwisata.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_cd711fda-1024x576.jpg\" alt=\"\" class=\"wp-image-770\" srcset=\"https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_cd711fda-1024x576.jpg 1024w, https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_cd711fda-980x551.jpg 980w, https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_cd711fda-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Menurutnya, generasi konsumen masa depan akan lebih kritis terhadap aspek lingkungan, sosial, dan tata kelola (ESG). Oleh karena itu, pelaku industri pariwisata perlu beradaptasi dengan mengedepankan inovasi, transparansi, dan nilai keberlanjutan agar tetap relevan di era ekonomi digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kegiatan ini merupakan tindak lanjut dari perjanjian kerja sama antara Universitas Negeri Malang dan Universiti Sains Malaysia dalam bidang pendidikan dan pengembangan keilmuan pariwisata. Kolaborasi ini diharapkan dapat meningkatkan kualitas pembelajaran internasional sekaligus memperluas wawasan mahasiswa terhadap tren global di dunia pariwisata.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_f5b01441-1024x576.jpg\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_f5b01441-1024x576.jpg 1024w, https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_f5b01441-980x551.jpg 980w, https:\/\/pariwisata.um.ac.id\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-06-at-22.46.16_f5b01441-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Perwakilan dari Fakultas Ilmu Sosial UM menyampaikan bahwa kegiatan ini menjadi momentum penting untuk memperkuat jejaring akademik antarnegara, sekaligus mempersiapkan mahasiswa pariwisata menghadapi tantangan dan peluang di masa depan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program Studi S1 Pariwisata UM berkomitmen untuk terus menyelenggarakan kegiatan internasional yang relevan dan adaptif terhadap perkembangan industri, guna mencetak lulusan yang kompeten, berdaya saing global, dan berkarakter berkelanjutan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malang, 7 Mei 2025 \u2013 Program Studi S1 Pariwisata, Fakultas Ilmu Sosial, Universitas Negeri Malang (UM) kembali memperkuat kerja sama internasional melalui kegiatan Implementation of Agreement (IA) dengan Universiti Sains Malaysia (USM). Sebagai bagian dari kolaborasi berkelanjutan antara kedua institusi, digelar kuliah tamu bertajuk \u201cThe Future Consumers\u201d pada Rabu, 7 Mei 2025 secara daring melalui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"_links":{"self":[{"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=\/wp\/v2\/posts\/1154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1154"}],"version-history":[{"count":1,"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=\/wp\/v2\/posts\/1154\/revisions"}],"predecessor-version":[{"id":1155,"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=\/wp\/v2\/posts\/1154\/revisions\/1155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=\/wp\/v2\/media\/769"}],"wp:attachment":[{"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pariwisata.um.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}